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        4252/2425 Free Articles leftRemaining

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        Get the perspectives and context you need to solve your toughest work problems with these immersive sets of real-world scenarios from Harvard Business School.

        Managing Your Organization
        Managing Your Organization
        Black Business Leaders
         
        Case studies featuring Black protagonists.
         
        Curated:  August 03, 2020
         
           
        1. 425

          How the media mogul found her voice of truth.
          Published:  March 08, 2005
           
        2.  
        3. 425

          The newly appointed leader of Wisconsin's African American chamber of commerce seeks to revitalize the state's minority-owned small businesses.
          Published:  February 02, 2017
           
        4.  
        5. 425

          The cofounder of a successful entrepreneurial venture must calculate the value of his business's social mission as he prepares to sell.
          Published:  January 03, 2017
           
         
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        Managing Your Organization
        Leading in a Time of Crisis
         
        How companies and governments have responded to major disasters.
         
        Curated:  April 01, 2020
         
           
        1. 425

          How disasters can disrupt operations and also provide an opportunity for a company to fulfill its mission.
          Published:  March 02, 2009
           
        2.  
        3. 425

          How a retailer responded to an unfolding tragedy.
          Published:  November 08, 2012
           
        4.  
        5. 425

          Controversy over the government's economic response to the attacks.
          Published:  March 26, 2003
           
         
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        Managing Your Organization
        Extending Your Brand
         
        You have an iconic product line. How can you expand your offering into new markets without undermining your brand uniqueness?
         
        Curated:  July 03, 2019
         
           
        1. 425

          How can the performance apparel company move into unfamiliar market segments--without losing touch with athletes?
          Published:  January 09, 2018
           
        2.  
        3. 425

          How does the company's iconic, affordable nylon handbag fit into its portfolio of luxury leather goods?
          Published:  June 15, 2016
           
        4.  
        5. 425

          In this fictionalized story based on real companies, leaders consider a high-priced versus a low-cost addition to their product line.
          Published:  September 20, 2018
           
         
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        Managing Your Organization
        Blockchain
         
        How can companies begin to work with this emerging technology?
         
        Curated:  January 07, 2019
         
           
        1. 425

          An introduction to Bitcoin and Blockchain--and what it might mean for governments.
          Published:  October 16, 2017
           
        2.  
        3. 425

          How the financial giant is organizing to experiment with this new technology.
          Published:  April 11, 2017
           
        4.  
        5. 425

          How one company is launching a joint venture to bring Blockchain efficiencies to its entire supply chain and industry.
          Published:  April 03, 2018
           
         
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        Managing Your Organization
        Protecting Consumer Privacy
         
        Companies that rely on vast troves of personal data must ask tough questions to keep it private and safe.
         
        Curated:  May 02, 2019
         
           
        1. 425

          When customer privacy and law enforcement needs collide (and a company is caught in the middle).
          Published:  March 28, 2016
           
        2.  
        3. 425

          Harnessing data can transform cities, but how can you collect that data while maintaining citizens' privacy and trust?
          Published:  October 18, 2018
           
        4.  
        5. 425

          The causes behind the 2017 breach, and the company's response.
          Published:  October 21, 2017
           
         
        Less
        Managing Your Organization
        Entering Developing Markets
         
        Understand what should stay the same and what needs to change, and what information you need to decide.
         
        Curated:  January 07, 2019
         
           
        1. 425

          A templated plan for moving into new markets.
          Published:  May 31, 2012
           
        2.  
        3. 425

          Overcoming unexpected obstacles on a new continent.
          Published:  April 10, 2012
           
        4.  
        5. 425

          Changing the model to not just source from but also *sell to* emerging economies.
          Published:  January 18, 2012
           
         
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        Managing Your Organization
        Managing a Social Media Crisis
         
        When fans go rogue online, do you contain the viral threat or take advantage of the opportunity to gain more followers?
         
        Curated:  January 07, 2019
         
           
        1. 425

          Encourage a viral following--or protect valuable IP assets?
          Published:  December 22, 2009
           
        2.  
        3. 425

          When a company's mistake goes public.
          Published:  January 06, 2010
           
        4.  
        5. 425

          Questionable ethics on board become a reputational disaster online.
          Published:  May 23, 2017
           
        6.  
        7. Bonus Material

          425

          Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading...
          Published:  September 11, 2015
           
         
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        Managing Your Organization
        Developing a Social Strategy
         
        Integrating online communities and physical products.
         
        Curated:  January 07, 2019
         
           
        1. 425

          The development of Nike+ and beyond: connecting the physical world of sport with the social element of digital.
          Published:  April 17, 2012
           
        2.  
        3. 425

          Moving the museum's mission online.
          Published:  April 07, 2014
           
        4.  
        5. 425

          Helping customers help each other.
          Published:  April 12, 2012
           
         
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        Managing Your Organization
        M&A Making the Decision
         
        Considerations before the deal closes.
         
        Curated:  January 07, 2019
         
           
        1. 425

          Building the rationale for a merger in a rapidly consolidating industry.
          Published:  February 29, 2008
           
        2.  
        3. 425

          Exploring an acquisition as a way to maintain an innovative partnership.
          Published:  March 02, 2009
           
        4.  
        5. 425

          When external events get in the way of a carefully planned acquisition--at the last minute.
          Published:  November 16, 2010
           
        6.  
        7. Bonus Material

          425

          An introduction to the structure and process of mergers and acquisitions transactions.
          Published:  June 22, 2017
           
         
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        Managing Your Organization
        Apple Inc.
         
        The storied history of the "most creative company in the world."
         
        Curated:  January 07, 2019
         
           
        1. 425

          How the phenomenon began.
          Published:  October 01, 2008
           
        2.  
        3. 425

          The creativity that has made Apple special.
          Published:  January 09, 2009
           
        4.  
        5. 425

          The successes of Steve Jobs and the challenges facing Tim Cook.
          Published:  May 15, 2012
           
         
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        Managing Your Organization
        Transformation and Turnaround
         
        Reinventing a company headed in the wrong direction.
         
        Curated:  September 25, 2019
         
           
        1. 425

          The toy brick business's three-step return to growth.
          Published:  July 07, 2012
           
        2.  
        3. 425

          Putting the iconic coffee company back on track for growth.
          Published:  June 02, 2014
           
        4.  
        5. 425

          How the once-declining retailer adapted to shifts in consumer tastes and expectations.
          Published:  October 21, 2016
           
         
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        Managing Your Organization
        Buying a Small Business
         
        You can buy a small business and run it as CEO.
         
        Curated:  January 07, 2019
         
           
        1. 425

          A self-funded search, including sourcing, filtering, and structuring the purchase.
          Published:  June 29, 2012
           
        2.  
        3. 425

          Buying, running, and selling a small business.
          Published:  September 19, 2012
           
        4.  
        5. 425

          The context of investing in small- and mid-size businesses.
          Published:  February 15, 2011
           
         
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        Managing Your Organization
        Pricing Strategy
         
        Understanding tiers, discounting, and the power of free.
         
        Curated:  October 04, 2019
         
           
        1. 425

          The home improvement review site considers whether to offer a free tier of its services.
          Published:  September 03, 2016
           
        2.  
        3. 425

          Running tests to find the most optimal pricing policy for the productivity and project management site.
          Published:  November 01, 2016
           
        4.  
        5. 425

          A risky change in pricing strategy at one of America's first department stores.
          Published:  September 21, 2012
           
        6.  
        7. 425

          Reverting back to the old pricing strategy--but not quite.
          Published:  January 02, 2014
           
         
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        Managing Your Organization
        Artificial Intelligence
         
        The Artificial Intelligence (AI) revolution is already reshaping business and society.
         
        Curated:  January 24, 2020
         
           
        1. 425

          Osaro considers deep reinforcement learning to allow robots to be applied in a wide range of new applications.
          Published:  July 02, 2019
           
        2.  
        3. 425

          HubSpot develops best practices for the use of chatbots for CRM.
          Published:  February 12, 2018
           
        4.  
        5. 425

          An international CEO considers the ways the "big data" he is collecting is being used.
          Published:  August 25, 2017
           
         
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        Managing Your Team
        Managing Your Team
        Managing Global Teams
         
        Miscommunication and inefficiency plague dispersed teams. How can you achieve high performance as the leader of a team that is scattered across the globe?
         
        Curated:  January 07, 2019
         
           
        1. 425

          A multidisciplinary, cross-company, international team crafts a winning design for the Beijing Olympics.
          Published:  February 18, 2010
           
        2.  
        3. 425

          Defining the challenges of working across cultural boundaries.
          Published:  December 19, 2013
           
        4.  
        5. 425

          Understanding the tensions in a team spread across the globe.
          Published:  July 03, 2008
           
        6.  
        7. Bonus Material

          425

          An introduction to the complex collaboration involved in leading a geographically dispersed team.
          Published:  June 30, 2018
           
         
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        Managing Your Team
        Managing Difficult Employees
         
        When personalities get in the way.
         
        Curated:  January 07, 2019
         
           
        1. 425

          A gruff style gets in the way of team unity and performance.
          Published:  June 28, 2013
           
        2.  
        3. 425

          When technical excellence isn't enough.
          Published:  November 09, 2016
           
        4.  
        5. 425

          Getting to the root cause of a clash in management styles.
          Published:  December 15, 1997
           
         
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        Building Skills
        Building Skills
        Working with Venture Capitalists
         
        Understanding the context--and the questions to ask.
         
        Curated:  January 07, 2019
         
           
        1. 425

          Early financing successes and challenges raising a D round.
          Published:  November 20, 2002
           
        2.  
        3. 425

          Thinking through the questions to ask when considering a VC partner.
          Published:  February 18, 2015
           
        4.  
        5. 425

          Understanding the VC industry and the emergence of one of its key players.
          Published:  January 30, 2014
           
        6.  
        7. Bonus Material

          425

          An introduction to the venture capital industry in the United States.
          Published:  December 01, 2013
           
         
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        Building Skills
        Calculating the Cost of Capital
         
        Identifying inputs and overcoming practical problems.
         
        Curated:  January 07, 2019
         
           
        1. 425

          Calculating the weighted average cost of capital (WACC) as part of a company's annual budgeting process.
          Published:  June 19, 2009
           
        2.  
        3. 425

          Creating a practical new method of defining the cost of capital for a firm's poorly integrated international capital markets.
          Published:  December 12, 2003
           
        4.  
        5. 425

          Estimating cost of capital for large marketing and technology investments at a debt-financed brokerage firm.
          Published:  October 31, 2000
           
        6.  
        7. Bonus Material

          425

          An introduction to practical problems encountered when estimating and applying the cost of capital in a DCF valuation.
          Published:  May 04, 2017
           
         
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        Managing Yourself
        Managing Yourself
        Authentic Leadership
         
        Great leaders are shaped by their unique personal stories--strengths, challenges, and all.
         
        Curated:  January 07, 2019
         
           
        1. 425

          How the media mogul found her voice of truth.
          Published:  March 08, 2005
           
        2.  
        3. 425

          JetBlue's CEO navigates a crisis with his humanity on display.
          Published:  November 10, 2008
           
        4.  
        5. 425

          A legendary local athletic coach stays true to his roots--and his mission.
          Published:  March 13, 2013
           
         
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        Managing Yourself
        Balancing Childcare and Work
         
        Negotiating leave policies, flexible work, and maintaining work-life balance is tricky for both employees and organizations.
         
        Curated:  January 07, 2019
         
           
        1. 425

          Considering alternative work arrangements.
          Published:  August 04, 2006
           
        2.  
        3. 425

          A single parent in a high-pressure environment.
          Published:  February 10, 1994
           
        4.  
        5. 425

          Returning to work after taking time off for family.
          Published:  May 14, 2003
           
         
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        Managing Yourself
        Maintaining Work-Life Balance
         
        Career decisions are about more than just your career.
         
        Curated:  January 07, 2019
         
           
        1. 425

          The offer of a promotion prompts tough thinking.
          Published:  June 30, 2005
           
        2.  
        3. 425

          Starting a family as a rising professional star.
          Published:  February 15, 2006
           
        4.  
        5. 425

          A business, a marriage, and a family intertwined.
          Published:  December 03, 2007
           
         
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